Belief

We believe in being disruptive by design. From conceptualizing and deciding on what new designs to introduce to how we work behind the scenes; all of us at ISHO are truly passionate about bringing a new found appreciation of design to people’s lives with our furniture.

All our collections are inspired by places and our core philosophy is based on creating designs that intrinsically embrace everyday routines and cultures. At ISHO, we make a deliberate effort to study how people use their spaces and what they do in them.

Commitment

From pushing boundaries to create sustainable designs, to our concept studio, and innovation lab, we love nothing more than unlocking the potential of space. Our commitment is steadfast in ensuring our designs are functional and efficient whilst never undermining aesthetics.

Our goal is a simple one and that is to bridge the gap between what is desired in modern living and what is available in the market.

Founder

Rayana Hossain is the founder of ISHO who started the company in 2017. From conceptualizing collections that are inspired by places her core philosophy has always been based on creating designs that intrinsically embrace people’s lives and their individual cultures. A deliberate effort has been made to study how people use their spaces, what they do in them and how they lead their lives daily. From introducing global concepts and designs to putting a great degree of emphasis on customer feedback and user experiences she is trying to bring about a positive change and new found appreciation of design in an industry that has previously been very traditional in its outlook.

Rayana is an Alumnus of Harvard University. It is at Harvard where she cemented her passion for making design and creativity a priority so that it can be used for transforming systems and inspiring innovation. Rayana is also the director of Dekko Isho Group, the parent company of ISHO.